Business intelligence comprises strategies and technologies for either automatically analyzing or facilitating the human analysis of a businesses’ data. An overarching goal is typically to identify risks and opportunities for the business that may be unknown but are deducible from available data.
Information gained from these analytics can, e.g, empower organizations to gain insights into existing customer bases or new markets, assess demand and suitability of products and services for different market segments, and estimate impact of various business efforts.
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