Looker for the cloud allows anyone in your business to quickly analyze and find insights in your Greenplum or HAWQ datasets. Looker opens up access to high-resolution data for detailed exploration and collaborative discovery, building the foundation for a truly data-driven organization. Unlike traditional BI tools, Looker doesn’t move and store your data; instead, it optimizes data discovery within the database itself. Using Looker’s modern data explanation language, called LookML, data analysts create rich experiences so that end users can self-serve their own data discovery. Key to LookML is its reusability: Measures and dimensions are created in only one place and then consistently (and automatically) reused in all relevant views of that same data concept, creating a single source of the truth across your organization.